Increases in air connectivity and visitor arrivals, support for tourism infrastructure and product development, the creation of health and safety protocols, and several accolades and recognitions — all are the direct result of the first two years of Governor Mauricio Vila Dosal and his administration, working with the Ministry of Tourism of Yucatán to develop, strengthen and promote the state’s tourism industry, using a sustainable approach. “Facing the global challenges in the tourism activity, the State of Yucatán has not stopped for a single moment,” said Michelle Fridman Hirsch, head of the Ministry of Tourism of Yucatán. “Efforts have even been redoubled to move after the effects of the pandemic, towards a gradual and safe reactivation to contribute, in the first instance, to the economic recovery of the Yucatecan population and the state.” One of the main goals of the Ministry of Tourism of Yucatán ongoing efforts is innovation with a sustainable vision. More than 60 new tourism products have been developed and integrated in the state’s six tourism regions, covering market segments such as nature, culture, gastronomy, beach, adventure and “urban premium,” among others. With this effort, it was possible to highlight — and bring tourism products to — places like Tekax, which saw a new tourism surge, increasing its visitor numbers by 300%. Today, the historical city — briefly the state capital, in 1845 — has new investments and more qualified personnel.