Blacks in Travel and Tourism Is First Grant Recipient of Tourism Cares’ Diversity in Tourism Fund

Tourism Cares remains committed to create an inclusive industry with the first Diversity in Tourism grantee being the Cultural Heritage Economic Alliance, Inc., a 501(c)3 non-profit based in Washington, DC, which powers the National Blacks in Travel and Tourism Collaborative (BTT). The grant will support BTT’s Black Talent Tourism Directory (BTTD). The Black Talent Tourism Directory is an online platform created as a matchmaking tool for Black travel and tourism businesses, professionals and students to access business, employment, internship, speaker and media opportunities in travel and tourism. Through BTTD, a series of professional development webinars will be offered to help prepare Blacks in travel and tourism to take full advantage of industry opportunities. Industry stakeholders such as DMOs, travel associations, brands and media can join BTTD as industry partners and post opportunities to match with Black talent. Industry partner’s membership also support the maintenance and sustainability of the platform as an industry resource.

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Blacks in Travel & Tourism Partners with Black-Owned Receptive Tour Operator for U.S. Black Cultural Heritage Road Trip

The National Blacks in Travel & Tourism Collaborative (BTT) working in partnership with the Cultural Heritage Alliance for Tourism, Inc. (CHAT), a Black-owned receptive tour operator based in Miami, FL, is launching the Black Cultural Heritage Road Trip on May 30. The Black Cultural Heritage Tours (BCHT) team will travel throughout the United States curating local, immersive Black cultural heritage tour itineraries and experiences through connections with the people and places that have shaped Black communities from the past to the present. “As the only Black-owned receptive tour operator in the U.S., our mission is to create inclusion and engagement of local Black cultural heritage community assets in the multibillion-dollar tourism industry, spurring economic growth and sustainability for small businesses and cultural institutions in underserved Black communities,” said Stephanie Jones, president of CHAT and founder of BTT. The BCHT itineraries aim to illuminate, amplify, protect, and preserve cultural heritage throughout the United States through storytelling and authentic local experiences that are life-affirming and sustainable.

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Tourism Diversity Matters Launches to Inspire and Create Change for Tourism and Events Industry

Elliott Ferguson, Chairman of the Board for Tourism Diversity Matters (TDM) and President and CEO, Destination DC, and Mike Gamble, TDM’s Founder and President and CEO of SearchWide Global announced the collective impact model to inspire authenticity and inclusive leadership throughout the tourism and events industry. TDM’s mission is to be a resource to foster diversity, equity and inclusion practices that will educate, advocate, engage and empower in collaboration and cooperation with all industry initiatives. Founding partners include ConferenceDirect Foundation, Philadelphia Convention & Visitors Bureau (PHLCVB), and SearchWide Global. Ferguson, one of the few Black leaders in destination marketing has been a long-time advocate for repairing diversity deficiencies and misrepresentations in the corporate environment. “Addressing racism should impact how you lead – it’s an American issue,” said Ferguson. TDM’s four guiding pillars include Apprenticeship Programs; Workforce Development; Diversity, Equity, and Inclusion (DEI), and Research and Data. The goal is to sustain and expand the platform by collaborating with associated organizations and industries and notable research institutions to develop impactful solutions for all involved. Greg DeShields, CDE, CHE, a respected leader on behalf of DEI and regarded for initiatives to raise Philadelphia’s image as a multicultural visitor destination, has been named Executive Director. In addition to this new leadership role, he will continue to lead PHL Diversity, a division of PHLCVB. About Tourism Diversity Matters Tourism Diversity Matters (TDM) is a 501 C (6) founded as the collaborative leader of Diversity, Equity and Inclusion (DEI) initiatives and concepts that can address the blind spots of ethnic disparities and provide decision-makers in the tourism industry access, resources, and tactics to develop more effective Diversity & Inclusion strategies that will engage and retain a diverse workforce. At TDM, we focus on four primary pillars of activity to benefit the Tourism Industry: Apprenticeships, Workforce Development, Diversity Equity and Inclusion, Research and Data. TDM’s goal is to sustain and expand our platform by affiliating with fellow industry partners and notable research institutions, creating solutions that can be implemented, contributing to organizational success. Follow TDM @TDM_Matters on Facebook, Instagram, LinkedIn and Twitter.

STATE OF YUCATÁN: TWO YEARS OF SUSTAINED GROWTH IN TOURISM

Increases in air connectivity and visitor arrivals, support for tourism infrastructure and product development, the creation of health and safety protocols, and several accolades and recognitions — all are the direct result of the first two years of Governor Mauricio Vila Dosal and his administration, working with the Ministry of Tourism of Yucatán to develop, strengthen and promote the state’s tourism industry, using a sustainable approach. “Facing the global challenges in the tourism activity, the State of Yucatán has not stopped for a single moment,” said Michelle Fridman Hirsch, head of the Ministry of Tourism of Yucatán. “Efforts have even been redoubled to move after the effects of the pandemic, towards a gradual and safe reactivation to contribute, in the first instance, to the economic recovery of the Yucatecan population and the state.” One of the main goals of the Ministry of Tourism of Yucatán ongoing efforts is innovation with a sustainable vision. More than 60 new tourism products have been developed and integrated in the state’s six tourism regions, covering market segments such as nature, culture, gastronomy, beach, adventure and “urban premium,” among others. With this effort, it was possible to highlight — and bring tourism products to — places like Tekax, which saw a new tourism surge, increasing its visitor numbers by 300%. Today, the historical city — briefly the state capital, in 1845 — has new investments and more qualified personnel.

ECUADOR TOURISM AD CAMPAIGN INCLUDES SUPER BOWL SPOT, HISPANIC MEDIA, ENGAGEMENT WITH ECUADORIAN COMMUNITY

Along with other first time Super Bowl advertisers, the first ever country to promote tourism was included among the half-time commercials: Ecuador. According to the Ministry of Tourism of Ecuador they advertised during the Super Bowl, the most watched one-day television event, “because it would put them on a global platform.” The spots are in 13 markets as part of their “All You Need Is Ecuador” campaign launched in early 2014, to promote Ecuador as a world-class destination to U.S. travelers, and as a place to do business among English-speaking audiences and the U.S. Hispanic population. Ecuador’s Ministry of Tourism says that the U.S. is the second largest source of tourists traveling to Ecuador, after Colombia. Featuring the song “All You Need Is Love” by The Beatles, the tourism campaign includes engagement with the Ecuadorian community in the U.S., partnering with prominent Ecuadorians who are influential among the U.S. Hispanic population to promote the beauty of the country and to promote Ecuadorian culture in the United States and outreach to U.S. Hispanic media to promote Ecuador and the achievements of Ecuadorians living in the U.S. According to the Ministry of Tourism, “these types of opportunities build national pride, which motivates fellow Ecuadorians to engage with their communities via social media or events.” The social media campaign includes hashtags #SB49 and #AllYouNeedIs, (#AllYouNeedIsEcuador on game day) and tweets from the Ambassador of Ecuador Nathalie Cely @NathalieCely

FEATURE ARTICLE: PROMOTING PUERTO RICO AS A MEETINGS AND CONVENTIONS DESTINATION – NEWLY RENOVATED CONVENTION CENTER IS FOCUS OF CAMPAIGN

The First Annual Puerto Rico Tourism Investment Conference


In December, over 350 delegates were in attendance at the newly renovated Puerto Rico Convention Center for the First Annual Puerto Rico Tourism Investment Conference, hosted by The Puerto Rico Tourism Company (PRTC) and the Department of Economic Development and Commerce. The Convention Center, a $415 million endeavor, is the newest, largest and most technologically advanced meeting facility in the Caribbean.

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