U.S. HISPANIC TRAVELERS SPENT $113.9 BILLION ON DOMESTIC TRAVEL ACCORDING TO Vistas Latinas: A Landmark Study on U.S. Travelers of Hispanic Descent

MMGY Global recently released the key findings from a new report, Vistas Latinas: A Landmark Study on U.S. Travelers of Hispanic DescentThis first-of-its-kind study was created by MMGY Travel Intelligence in collaboration with nonprofit Travel Unity to identify the needs, concerns and behaviors of U.S. Hispanic travelers. The Vistas Latinas study was created to provide a better understanding of the diverse and growing Hispanic population in the U.S., which according to the 2020 Census is now 62.1 million strong. This is MMGY Global’s second study of groups underrepresented in the travel industry, the first being The Black Traveler: Insights, Priorities and Opportunities. The comprehensive report, Vistas Latinas: A Landmark Study on U.S. Travelers of Hispanic Descent, whose name means Latin viewpoints, reveals the importance Hispanics place on representation in travel marketing and the power of travel to connect with family and culture. Of those surveyed for Vistas Latinas – most said they were born in the United States (83%) and a majority indicated their parents were also born in the U.S. Half of respondents indicated their family originated from Mexico, while a quarter of respondents surveyed said they were of Caribbean heritage (Puerto Rican, Dominican or Cuban). Some key findings from Vistas Latinas indicate that the vast majority (80%) of Hispanic travelers prefer to identify as Hispanic, while 25% prefer Latino/Latina and 3% prefer the term Latinx (respondents could choose more than one preferred term) and Hispanic travelers are predominantly consuming all forms of media in English. In addition, U.S. Hispanic travelers spent $113.9 billion on domestic leisure travel in 2019, accounting for 13% of all domestic leisure travel that year. Furthermore, 57% agreed they are more likely to visit a destination that embraces Hispanic cultures and celebrates Hispanic business and cultural contributions.

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The Neon Museum Las Vegas to launch guided tours in Spanish

The Neon Museum will debutguided tours of the NeonBoneyard every Thursday,Friday, and Saturday at 8:30p.m. beginning Oct. 1. Thetours are being introduced forHispanic Heritage month and will become a permanent offering. “The Neon Museum has anamazing collection thatshowcases both the art andhistory of Las Vegas, and wewant to provide an experiencethat meets the needs of ourdiverse audience,” said AaronBerger, executive director ofThe Neon Museum. “WithHispanic Heritage Month uponus, we believe this is theperfect time to debut ourguided tours in Spanish. This isjust the beginning of newprogramming targeted todiverse audiences that we planto debut later this year. We are excited to bring to life the magic of The Neon Museum for our Spanish-speaking guests.” Berger added that future scheduling will be based on customer demand. Private tours in Spanish will also be available and can be arranged through the Museum. The guided tours will be conducted by fluent Spanish speakingMuseum Interpreters and will last 45 minutes, just like theEnglish language tours. Guided tour tickets are $28 per person ($24 for SouthernNevada residents). Tickets can be purchased online at: https://secure.neonmuseum.org/events, and the Spanish speaking tour should be specifically selected when tickets are purchased online. Spanish and bilingual videos about the new Spanishtours available for download here.

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TOPEKA: Latinx community fuels growing population

Topeka, Kansas, and the surrounding Shawnee County reached a historic high population in 2020. New Census numbers reveal that those who identify as Hispanic or Latino grew by nearly 24%, Topeka attracted approximately 2,000 new international immigrants and poverty rates in Topeka’s historically Hispanic neighborhoods were cut nearly in half. The city – led by Latina Mayor Michelle De La Isla – has seen immigrants drive business creation, fuel innovation and strengthen its middle class. Although Latinx people comprise only 15% of the city, 40% of Topeka’s City Council is made up of Hispanic individuals, including Mayor De La Isla and Deputy Mayor Mike Padilla. El Centro de Topeka, a Greater Topeka Partnership program that promotes equality for the Hispanic community, supports Topeka’s Hispanic-owned businesses. The response to the Covid-19 crisis also included the launch ofApoyarTopeka.com, a Spanish-language resource for businesses and residents. Washburn Tech East, a $6M extension campus of Washburn University, opened in 2019 to provide the region’s Hispanic community with access to career training, ESL classes and GED support. Finally, Hispanic heritage is immersed throughout happenings in Topeka. The East 6th business district includes 30 vibrant Spanish-language restaurants, retailers and bars. Topeka CVB is among the first Midwestern cities to make its visitor’s guide available in Spanish, detailing events likeFiesta Mexicana, one of the Midwest’s largest Mexican heritage festivals. For more information, visit https://www.topekapartnership.com/.

Multicultural Travel News – News From Santa Fe, Las Vegas, Sacramento, Boca Raton, State of Indiana, Charleston and Newport

Multicultural Travel News – News From News From Santa Fe, Las Vegas, Sacramento, Boca Raton, State of Indiana, Newport and Charleston

News Briefs:

  • Explore the Best of Santa Fe This Fall
  • Las Vegas Celebrates Mexican Independence Day With Chart-topping Latin Entertainers
  • Visit Sacramento Announced New Leadership Position to Address Diversity, Equity & Inclusion
  • The Divine Feminine Interventions of Vickie Pierre Assemble Deeper Truths about Race, Colonialism and Who Gets to be the Princess
  • State-wide Trail System To Be Developed Celebrating Indiana’s Heritage – State of Indiana
  • Indiana Gov. Holcomb Announces State Equity Chief
  • Explore Charleston Launches Internship Program for Minority College Students

Featured Articles

  • Gilded Age, Modern Day and Colonial America Newport in 5 Days
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Explore the Best of Santa Fe This Fall

Known for its natural beauty, artistic spirit and unique southwestern ambiance, the best of Santa Fe – The City Different – will be on display this fall with festive celebrations, art displays, and much more. Santa Fe fall destination highlights include: Santa Fe Wine & Chile Fiesta Sept. 22-26 – the top attraction will be two Grand Tastings where more than 90 regional wineries and 35 local restaurants serve samples of their signature flavors. Throughout the week, wine seminars, cooking demonstrations, guest chef luncheons, and nightly wine dinners will be held around the city, as well as a Champagne Brunch at Four Seasons Rancho Encantado and the Rosé All Day finale. Santa Fe National Forest Fall Foliage – in the latter half of September, the Aspen trees that dominate the forest turn a bright gold color that makes it especially beautiful. The peaks of the Sangre de Cristo Mountains tower above the high desert offering a breathtaking vantage point of Santa Fe’s natural landscape. Ahead of ski season, Ski Santa Fe opens its main ski lift exclusively on weekends and holidays in September for visitors to take in a birds-eye view of the foliage throughout the valley. Rodeo De Santa Fe – brings the top cowboys and cowgirls in the country to town Sept. 15-18 to compete in rodeo events like Saddle Bronc, Bareback, Bull Riding, Team Roping, Tie Down Roping, and Steer Wrestling. Harvest Festival – the first weekend in October, El Rancho de las Golondrinas – a 200-acre living history museum dedicated to 17th and 19th century New Mexico – will host the annual Santa Fe Harvest Festival where families enjoy cider making, pumpkin picking, and tortilla making while surrounded by historic adobe buildings and stunning high desert scenery. Canyon Road – the artistic hub of the Southwestern United States, the Canyon Road Arts District is home to more than 80 art galleries and studios within a half-mile, with crisp autumn air providing the perfect weather to explore the many mediums and styles on display inside and outside Pueblo-style adobe structures. Margarita Trail – experience the dozens of different styles of margaritas found along Santa Fe’s Margarita TrailLa Emi Fall Flamenco Season – Spanish influences found throughout Santa Fe take center stage in September and October, with weekly performances by New Mexico’s star Flamenco dancer and the owner of top local Flamenco dance company, La Emi. For more on Santa Fe, visit www.santafe.org.

Las Vegas Celebrates Mexican Independence Day With Chart-topping Latin Entertainers

The Entertainment Capital of the World invites visitors to celebrate Mexican Independence Day with a September lineup of exciting events and entertainment. Revelers can enjoy performances throughout Las Vegas by unforgettable headliners and hilarious comedians during the 2021 El Grito festivities. World-class Latin performers taking over iconic Vegas venues include: Comedian and star of film and television George Lopez brings his stand-up routine to The Mirage Theatre at The Mirage Hotel & Casino, Sept. 3-4; Legendary Mexican icon, Marco Antonio Solís will perform his only two U.S. solo shows this year at The Colosseum at Caesars Palace, Sept. 10-11; Iconic Mexican group BANDA MS will wow audiences with their signature sound at Michelob ULTRA Arena at Mandalay Bay, Sept. 11; Multi Latin GRAMMY Award-winning Mariachi singer Alejandro Fernández performs at the MGM Grand Garden Arena at MGM Grand, Sept. 15-16; Mr. Worldwide himself – Pitbull – lights up the stage at Zappos Theater at Planet Hollywood Resort & Casino, Sept. 18; Mexican pop rock group, CAMILA performs at Tropicana Las Vegas, Sept. 18; Top-selling Latin artist Enrique Iglesias and cross-over superstar Ricky Martin return to perform at the MGM Grand Garden Arena at MGM Grand, Sept. 25. To plan your unforgettable El Grito trip to Las Vegas visit www.VisitLasVegas.com.

Visit Sacramento Announced New Leadership Position to Address Diversity, Equity & Inclusion

photo credit Beth Baugher

Visit Sacramento announced that longtime leader and Chief Marketing Officer Sonya Bradley will become Chief of Diversity, Equity & Inclusion (DEI). This new position was created specifically to address the organization’s commitment to taking action and creating change when it comes to DEI within Visit Sacramento, the tourism industry in the Sacramento region and throughout the country. Bradley, a 25-year veteran of the travel and tourism industry, has most recently overseen marketing at Visit Sacramento for the past 15 years. She helped lead the creation of the position after the killing of George Floyd prompted Bradley and the team at Visit Sacramento to reexamine its own actions around equity and inclusion and look more deeply at the organization’s role in the community. And after spending her entire professional career in tourism, Bradley feels a personal call to pave the way for the next generation of tourism workers. Bradley has already begun establishing steering committees to inform her work, made up of local leaders and experts who can speak to the challenges and experiences of people of color, the LGBTQ+ community and other historically underrepresented groups in Sacramento. She currently serves as the chair for the CalTravel (California Travel Association) DEI committee established last year.

The Divine Feminine Interventions of Vickie Pierre Assemble Deeper Truths about Race, Colonialism and Who Gets to be the Princess

Like the town crier in a fractured fairy tale, “Be My Herald of What’s to Come” rings in Vickie Pierre’s premiere solo museum show at the Boca Raton Museum of Art. In this new exhibition, her works cast a feminine deity spell within the Museum gallery. In the installation she created in 2020, titled “Black Flowers Blossom (Hanging Tree),” the artist honors the souls of people lost to racial injustice, including George Floyd, Breonna Taylor, Ahmaud Arbery, and the many others. Grounded in the Arts and Crafts movement, her installations have a storybook feel. A fractured fairy tale is, after all, a new twist on an old story, reimagined and restructured for a contemporary sensibility. Just as fractured fairytales can be more subversive than the traditional fables, the playfulness and whimsical flourishes of Pierre’s assemblages are underscored by her pull towards the beautifully grotesque. The exhibition was curated by Kelli Bodle, the Assistant Curator of the Museum, and is on view until September 5. Vickie Pierre has also been commissioned to create two murals for the Museum’s entrance courtyard, as part of the new Sculpture Garden. She is best known for her wall installations that blend elements of her Caribbean heritage with contemporary culture. Vickie Pierre is a multimedia artist, born and bred in Brooklyn. She graduated from the School of Visual Arts in New York in 1997. She currently lives in Miami. Her continued focus is on the universal themes of identity with references to design and nature, alongside the interconnectivity between her Haitian heritage (including the larger Caribbean community) and global cultural mythologies, while considering feminine and historic tropes that are relative to contemporary cultural politics. Visit bocamuseum.org/visit/virtual-visits to enjoy the Museum’s current online content, including video tours and digital gallery guides. Support for #BocaMuseumatHome and #KeepKidsSmartwithArt virtual programming is provided by Art Bridges Foundation and PNC. Museum hours, admission prices and more visitor information available at bocamuseum.org/visit.

Explore Charleston Launches Internship Program for Minority College Students

Explore Charleston, the Lowcountry’s top destination management and marketing organization, introduced the inaugural class of its new Intern Cultural Enrichment Program (ICEP) on May 25, 2021. This initiative connects underrepresented minority students, many from historically-black colleges and universities (HBCUs), with world-class internship opportunities in the local travel and hospitality industry. ICEP is a ten-week leadership development program that complements the students’ paid internships. Participants engage in a weekly curriculum that introduces information about the local community and culture, fosters interaction with business and civic leaders, and cultivates peer relationships. The ICEP was established to prepare the students to hold hospitality leadership roles in the future, so many are shadowing general managers and rotating through several properties and multiple departments throughout the summer.  The concept for this program came from Explore Charleston’s “Heart for Hospitality” initiative. Launched in 2019, “Heart for Hospitality” is a living story that invites Charleston’s large and diverse community to advance the Lowcountry with raised awareness and action for inclusion. Thirteen students from six universities were accepted into ICEP, including Benedict College, Morgan State University, University of Maryland Eastern Shore and Virginia State University. Other non-HBCU schools include Johnson and Wales (Charlotte, NC) and University of South Carolina. Internship partners include Belmond Charleston Place, Charleston County Aviation Authority, Charlestowne Hotels, Hotel Bennett, Kiawah Island Golf Resort, Lowcountry Hotels and Wild Dunes Resort. There was no cost to the students for participation in ICEP and Explore Charleston is covering all summer housing costs.

Gilded Age, Modern Day and Colonial America Newport in 5 Days

By Lisa Skriloff, Editor, Multicultural Travel News

On the weekend that Juneteenth National Independence Day, commemorating the end of slavery in the United States, was officially recognized as a Federal Holiday, we were touring Newport RI, with its own paradoxical history of the “co-existence of religious freedom with the poison of racism.” So quoted our guide at Touro Synagogue, (the oldest synagogue in the country,) whose informative talk started with the history of how the Newport Jews came to settle in the seaport, starting from Spain to Recife, Brazil, to New Amsterdam (New York City) where they “received no warm welcome from Peter Stuyvesant.” The descendants of these Conversos, who fled the inquisitions in Spain and Portugal, founded the Congregation in Newport in the late 1600s. Following his visit here, George Washington, in his 1790 letter to the Hebrew Congregation in Newport, pledged that the new nation would give “to bigotry no sanction, to persecution no assistance.” Yet at the same time, the “trade and export activities…that were the main engines of economic growth during the 18th century, (were) inexorably linked to Newport’s participation in the slave trade and widespread ownership of slaves by families throughout the city” as we learned at our visit to the Museum of Newport History. Today’s Newport is more human rights forward. During this same visit, Newport was celebrating June is LGBTQ Pride Month, and, with organizations such as Newport Out welcomes the community all year long. We also learned about Newport’s “Sail To Prevail – The National Disabled Sailing Program,” the first sailing program for individuals with disabilities in the United States.

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