Multicultural Travel News newsletter (MTN) covers travel news of interest to ethnic and niche travelers and those who market to them. We write about destinations that interest multicultural travelers or have outreach campaigns to travelers of Hispanic, African American, Asian American and other cultural backgrounds; women; LGBT travelers and people with disabilities.
Multicultural Travel News is also written for leisure and business travelers looking for what to see and do and for marketing executives interested in ideas, best practices and the business case for targeting so-called “minority” travelers. We cover cities and countries, hotels, airlines, cruise lines, convention and visitor bureaus, tour operators and other travel marketers with a multicultural angle. Multicultural Travel news is written and edited by Lisa Skriloff.
Lisa Skriloff is the president of Multicultural Marketing Resources, Inc. and also a freelance writer and published author. MMR, established in 1994, is a consulting firm specialized in multicultural marketing/PR and supplier diversity/D&I topics and an educational firm offering training sessions.
Multicultural encompasses Hispanics, Asian Americans, African Americans, women business owners, LGBT consumers and people with disabilities. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an online directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR’s offices, serves as a resource center for professionals in the industry. Multicultural Speakers Showcase features experts available to speak on related topics.
Ms. Skriloff has been a guest speaker and moderated panels on Ethnic Marketing at the Direct Marketing Association Emerging Markets Conference; the Health & Beauty Association Global Expo; and conferences on Marketing Financial Services to Multicultural Markets, and Multicultural Markets Online. She teaches “Marketing to the New Majority: How to Reach the Multicultural Consumer,” at New York University’s (NYU) School of Continuing and Professional Studies. She teaches a workshop “How to Establish Yourself as an Expert” which has been offered by The Seminar Center in NYC. She has been quoted in The New York Times, Advertising Age, The Wall Street Journal, among others on multicultural marketing, about minority and women owned businesses and regarding travel experiences in 60 countries. She has lived in Spain, Mexico, Germany and England.
Lisa Skriloff Bio
Lisa Skriloff is a travel writer and Founder/Editor of Multicultural Travel News and Dance Travel News.
She also is a business owner, of Multicultural Marketing Resources (on the web at multicultural.com,) a marketing consulting firm and publisher.
Multicultural Travel News newsletter covers destinations and news of interest to multicultural travelers including Hispanic, African American, Asian American, women, LGBT travelers and people with disabilities.
Dance Travel News (dancetravelnews.com) offers travel news and information for people who like to dance and also like to travel, such as where to go out dancing around the US and abroad, upcoming dance weekends, supper clubs with dancing to live bands, dance cruises and dance performances., Dance Travel News typically covers news items about where to enjoy ballroom dancing, swing dancing, west coast swing, foxtrot, rumba, mambo, waltz, cha cha, salsa, tango, hustle, country 2-step and more.
As a freelance travel writer, Lisa has contributed to The New York Daily News, LatinTrends Magazine, Travel Agent Magazine and Fodors Guides. She specializes in multicultural travel, Spanish language destinations, dance and cruise travel.
Lisa’s family lived in Brooklyn, NY until she was 5 when they moved to Germany, London and California before moving to Larchmont, NY when she was in the 7th grade. She attended Hommocks Middle School and Mamaroneck High School.
During summers off while in college at the University of Wisconsin-Madison, she lived in Mexico to study Spanish and then started her career as a Bilingual Elementary School Teacher in Madison. After teaching for two years, she relocated to Madrid, Spain where she taught English as a Second Language and also wrote travel articles for an English language city publication in Madrid.
Further travel adventures have brought her to over 60 countries.
As a speaker, Lisa has addressed the Caribbean Media Exchange Conference in St. Thomas, USVI on “Multicultural Tourism” and the Educational Travel Conference:Opening Doors to Open Minds
Prior to starting her marketing firm in 1994, Lisa had a 10-year career at The New York Times in the marketing, advertising and circulation departments. Previously, Lisa worked in the Hispanic market as a Spanish radio advertising sales rep for Caballero Spanish Media in New York where she also wrote their monthly newsletter, Hispanic Age.
Lisa teaches “Multicultural Marketing: How to Target the Multicultural Consumer” at New York University’s (NYU) School of Professional Studies, a course she launched in 2001.
Lisa lives in New York City’s Greenwich Village as well as New Jersey and Las Vegas.
A few recent articles include:
The Mohonk Mountain House Ballroom Dance Weekend http://bit.ly/1yQEWh3