News from Fort Worth, Alexandria, Guatemala, Say Hueque, Temecula, Arizona, St. Augustine, Baltimore and Kissimmee
News Briefs: ‘Nos Vemos en Fort Worth’ – How We Help Latinos Be Seen in Travel Marketing Hispanic Heritage Month Destinations: Alexandria, VA Hispanic Heritage Month – Guatemala Hispanic Heritage Month: Discovering South America Through Local Culture Hispanic Heritage Month in Temecula Arizona Celebrates Hispanic Heritage Month with Mexican Baseball, Lotería, Fiestas & More America’s Oldest City Is Still Writing Its Hispanic Cultural Legacy Baltimore, Maryland – Two Major Celebrations This Fall Multicultural Latin Culinary Trail Kissimmee
‘Nos Vemos en Fort Worth’ – How We Help Latinos Be Seen in Travel Marketing Fort Worth, Texas, is known for its rich heritage and warm hospitality, but when it comes to connecting with the Hispanic community, Visit Fort Worth took a bold step beyond simple translation. The Culturist Group was entrusted with building a Hispanic communications platform called ‘Nos Vemos’, which means both “we see ourselves” and “we’ll see you” in Spanish. This phrase captures a deep sense of belonging and invitation, reflecting the city’s bicultural spirit and welcoming nature. The foundation of ‘Nos Vemos’ lies in understanding how the Hispanic community in Fort Worth views itself and its city. Delving deep and knowing what to ask and how to engage these communities is part of the expertise needed to draw out authentic challenges – and build solutions rooted in truths.
By listening closely, Visit Fort Worth learned that the Hispanic community wanted a platform that felt genuine, welcoming, and inclusive—not just a translated version of English marketing materials. One key success of the ‘Nos Vemos’ platform was the decision to unify digital efforts. Instead of maintaining separate messaging platforms and social media accounts for English and Spanish audiences, TCG guided Visit Fort Worth in combining their efforts into a single digital marketing approach to enhance visibility and capitalize on bicultural content and contextual environments.
This strategy helped amplify the message and reach a broader audience without fragmenting the community. The power of ‘Nos Vemos’ will be on full display during the lead up to the United States Hispanic Chamber of Commerce (USHCC)’s 47th Annual National Conference which takes place in Fort Worth in September, 2026. This event is expected to bring over 2,000 U.S. Hispanic business leaders to the city and generated an estimated $2 million in economic and business impact.
The Fort Worth Hispanic Chamber of Commerce and Visit Fort Worth used the ‘Nos Vemos’ platform to: -Craft a culturally aligned welcome -Highlight Fort Worth’s unique Hispanic heritage -Position the city as a prime destination for Hispanic group business
The Culturist Group is a multicultural marketing consultancy specializing in travel, tourism, and hospitality. We help destinations and brands develop authentic, culturally-grounded strategies that move beyond performative diversity to create genuine connection with Black, Hispanic, LGBTQ+, and intersectional audiences.
Our proprietary 4R Framework—Representation, Relevance, Resonance, and Reach—guides destinations from aspiration to measurable impact. We combine qualitative research, cultural expertise, and strategic planning to help brands grow where they’ve yet to look. By Danny Guerrero, MBA (he/him), CEO, The Culturist Group, danny@culturistgroup.com, (310) 270-8115. https://www.culturistgroup.com/
Hispanic Heritage Month Destinations: Alexandria, VA Right on the border of Arlandria-Chirilagua in Alexandria, VA, Arlandria-Chirilagua is a small neighborhood with a big story. Home to some of the city’s largest immigrant communities since the 1960s, “Chirilagua” pays tribute to the town in southeastern El Salvador where so many of its residents and their families are from. Below are a few ways that make Arlandria-Chirilagua one of the most special and authentic places to celebrate Hispanic Heritage Month: Del Ray Artisans Gallery (Fri September 4 – Sat September 26): Head to Del Ray Artisans for their free exhibit, Voices Through Visuals, which spotlights themes of migration, family, and cultural pride. Community Art: The Tenants & Workers United building has powerful murals painted by local artist MasPaz, featuring messages in Spanish, English, and Amharic that celebrate unity, education, and empowerment Authentic Dining: Enjoy a true taste of Central and South America with Salvadoran pupusas, horchata, and tacos de lengua at El Pulgarcito. Down the street, Veronica’s Bakery serves warm panes dulces and savory Honduran baleadas, while sisters Paula and Celia Coleto serve up fresh Peruvian ceviche and lomo saltado at Huascarán. Local Favorites: Complete your celebration with a concert at the legendary Birchmere music hall or a Sunday walk through the Four Mile Run Farmers’ Market.
Hispanic Heritage Month – Guatemala Set above Lake Atitlán in the predominantly Maya community of Santa Catarina Palopó, Casa Palopó (the first Relais & Châteaux hotel in the country and one of the most award-winning) offers travelers a particularly immersive way to experience Guatemala’s living culture. Throughout a stay, guests can learn the ancestral art of making tortillas by hand using masa and fire; visit nearby San Juan La Laguna for textile workshops and an introduction to the region’s weaving traditions; and participate in a traditional Maya Blessing Ceremony led by a local shaman. One of the property’s most meaningful connections to its community is Pintando El Cambio (Painting the Change), a long-running initiative that has transformed the village’s homes with colorful patterns inspired by the traditional huipiles worn by local women. Casa Palopó launched and leads the initiative, and today guests can pick up a brush and paint alongside local families, becoming a small part of a project centered on cultural identity, community pride and preservation. Painting the Change/Pintando el Cambio: https://casapalopo.com/social-responsability-project/ The connection to Guatemalan heritage extends throughout the hotel itself, where handwoven textiles, locally sourced art, antiques and traditional craftsmanship are incorporated into a colorful, contemporary interpretation of the country’s design traditions. Experiences – Casa Palopó
Hispanic Heritage Month: Discovering South America Through Local Culture For more than 25 years, Say Hueque has been designing immersive journeys across Argentina, Chile, Peru, and beyond, with a focus on connecting travelers with the people, food, traditions, and landscapes that make each destination unique. From exploring Argentina’s vibrant food and wine culture in Mendoza and Buenos Aires to experiencing Indigenous heritage in the Andes, discovering the culinary traditions of Peru, or connecting with local communities in Patagonia, Say Hueque offers a firsthand look at the many cultures and traditions that make South America so diverse. As Hispanic Heritage Month approaches, Say Hueque can share destination recommendations, cultural experiences, and travel ideas that encourage travelers to look beyond the typical tourist attractions and experience the region through its local people and traditions. https://sayhueque.com Hispanic Heritage Month in Temecula In celebration of Hispanic Heritage Month, Mariachi Herencia de México will perform at the Old Town Temecula Community Theater on Sunday, Sept. 27. Mariachi Herencia de Mexico brings a bold and electrifying performance that honors the rich tradition of mariachi while pushing it to new heights. This two-time Latin GRAMMY®-nominated ensemble, made up of 14 virtuosic musicians, has captivated audiences across North America with its dynamic sound, chart-topping albums, and powerful stage presence. Blending the deep roots of Mexican musical heritage with a fresh, bicultural energy, their performance celebrates the past, embraces the present, and inspires the future—creating an unforgettable night of music, culture, and pride. Tickets are available here. The Old Town Temecula Community Theater is a contemporary, state-of-the-art proscenium theater in the heart of Old Town. The Theater is accessed on Main Street through the historic landmark Mercantile Building from the 1890s and exemplifies the City of Temecula’s motto “Old Traditions, New Opportunities.” For more information about Temecula Valley, go to www.visittemeculavalley.com.
Arizona Celebrates Hispanic Heritage Month with Mexican Baseball, Lotería, Fiestas & More For Hispanic Heritage Month (Sept. 15-Oct. 15), Arizona is celebrating the state’s deep Hispanic and Mexican cultural roots with a lineup of festivals, sporting events, performances and community celebrations taking place across the state. As a border state with the second-largest Hispanic population in the U.S., Arizona offers year-round opportunities to experience Hispanic culture, but this fall brings an especially vibrant calendar of events. From professional Mexican baseball to traditional Lotería and celebrations honoring Mexican independence, the events offer visitors a chance to experience the traditions, food, music and community that shape Arizona’s cultural landscape. A few highlights include: Phoenix: The Mexican Baseball Fiesta (Sept. 25-27) brings professional teams from Mexico’s Liga ARCO Mexicana del Pacífico to American Family Fields of Phoenix, the Milwaukee Brewers’ Spring Training facility. Tucson: Mexican Baseball Fiesta returns to Tucson Oct. 1-4 at Kino Veterans Memorial Stadium. Douglas: On Sept. 30, the Mexican Baseball Fiesta continues in the border community of Douglas, where the Naranjeros take on the Yaquis at Copper King Stadium.
America’s Oldest City Is Still Writing Its Hispanic Cultural Legacy St. Augustine is inviting travelers to discover the nation’s oldest continuously occupied European-established city through immersive cultural experiences that celebrate Hispanic heritage, historic architecture, community traditions, gastronomy and the spiritual legacy of El Camino de Santiago Florida. Founded in 1565, St. Augustine offers visitors more than 460 years of living history, where Spanish Colonial architecture, centuries-old landmarks and vibrant neighborhoods come together to create one of North America’s most culturally significant destinations. St. Augustine is home to many of the earliest milestones in what would become the United States. Visitors can explore the site of the nation’s first Catholic parish, established in 1565, and experience the legacy of the first recorded Catholic Mass celebrated in what is now the continental United States. The city also preserves the story of Fort Mose Historic State Park, the site of the first legally sanctioned free Black settlement in what is now the United States, where formerly enslaved people found refuge under Spanish rule. Nearby, Mission Nombre de Dios commemorates the first successful Spanish mission in the region, while local historians also recognize St. Augustine as the setting for one of the earliest documented community Thanksgiving celebrations in North America, held by Spanish settlers decades before the Pilgrims arrived in New England. As demand for authentic, experience-driven travel continues to grow, St. Augustine offers a distinctive blend of history, architecture, gastronomy and community engagement. Whether walking El Camino de Santiago Florida, exploring centuries-old streets or sharing a meal inspired by generations of local tradition, visitors are invited to experience a destination where culture is not simply preserved—it is lived every day. Baltimore, Maryland – Two Major Celebrations This Fall On October 10–11, Fiesta Baltimore, the city’s largest Latino cultural festival, takes over Patterson Park with live music, traditional performances, cuisine from more than 50 vendors, artisan markets, cultural exhibits and a Latino heritage parade.
Multicultural Latin Culinary TrailOsceola County, which is where Kissimmee is located is 55% Hispanic and/or Latino, which means that the cuisine is full of flavor and culture. Experience Kissimmee created the Latin Culinary Trail to highlight all these restaurants around town that travelers can enjoy. Daddy Ninja – A family is putting a Dominican twist to Japanese food and their families migrated from Japan to the Dominican Republic to the United States. Staples are El Ninjiviri with shrimp tempura, sweet plantains, fried cheese and their special ninja sauce. Pa’Paraguana – A Venezuelan eatery with more than 50 flavors of empanadas. Accessible Travel Gatorland is a 110-acre classic attraction that provide a unique and natural alternative to the theme parks in Central Florida. It includes a breeding marsh, petting zone, nature walk, aviary and zipline. Something that is unique about Gatorland is that they have a wheelchair accessible zipline – which they worked together with the Florida Disabled Outdoors Association (FDOA) where people with mobility challenges and other disabilities can enjoy. Legoland Florida LEGOLAND Florida has created an inclusive park experience designed to support families with guests who have cognitive disabilities and mobility challenges. The park offers a variety of accessibility resources, including a Sensory Guide, Sensory Room, Sensory Sensitivity Hour, and an Access Guide to help families identify low-sensory areas, quiet spaces, noise-reducing headphones, and ride accessibility programs. Throughout the park, clear signage highlights sensory elements such as touch, taste, sound, sight, and smell, helping families navigate and choose attractions that best suit their needs. In addition, families may request a HERO Access Pass, which provides an alternative to traditional queues for individuals who may have difficulty tolerating extended wait times due to a disability.To submit a press release for consideration for coverage (no charge) in Multicultural Travel News and Multicultural Entertainment News, send by email to editor Lisa Skriloff at lisa@multicultural.com.
About This Newsletter Multicultural Travel News newsletter (MTN) covers travel news of interest to ethnic and niche travelers and those who market to them. We write about destinations that interest multicultural travelers or have outreach campaigns to travelers of Hispanic, African American, Asian American and other cultural backgrounds; women; LGBT travelers and people with disabilities.Multicultural Travel News is also written for leisure and business travelers looking for what to see and do and for marketing executives interested in ideas, best practices and the business case for targeting so-called “minority” travelers. We cover cities and countries, hotels, airlines, cruise lines, convention and visitor bureaus, tour operators and other travel marketers with a multicultural angle. Multicultural Travel News is written and edited by Lisa Skriloff.
Multicultural Travel News is published by Multicultural Marketing Resources, Inc. (MMR). To view past editions click here. For a free subscription to Multicultural Travel News and its sister publication, Multicultural Marketing News, sign up here.
About This Newsletter Multicultural Marketing News (MMRNews), is a free e-mail newsletter published by Multicultural Marketing Resources, Inc. (MMR) and sent to approx 6,500 subscribers. For a free subscription, sign up here.
For more than 25 years, Say Hueque has been designing immersive journeys across Argentina, Chile, Peru, and beyond, with a focus on connecting travelers with the people, food, traditions, and landscapes that make each destination unique. From exploring Argentina’s vibrant food and wine culture in Mendoza and Buenos Aires to experiencing Indigenous heritage in the Andes, discovering the culinary traditions of Peru, or connecting with local communities in Patagonia, Say Hueque offers a firsthand look at the many cultures and traditions that make South America so diverse. As Hispanic Heritage Month approaches, Say Hueque can share destination recommendations, cultural experiences, and travel ideas that encourage travelers to look beyond the typical tourist attractions and experience the region through its local people and traditions. https://sayhueque.com
News from Puerto Vallarta, Avianca, Caesars, Sahara Las Vegas, New York City and Fort Wayne
News Briefs: Rhythms of the Night Unveils Premier Gastronomic Journey, Puerto Vallarta and Riviera Nayarit, Mexico Avianca Joined Sunflower Program with Over 3,100 Employees Trained in Hidden Disabilities 2026 Lunar New Year Celebrations, Caesars Entertainment, Las Vegas SAHARA Las Vegas Celebrates Lunar New Year with Limited-Time Menu and Lion Dance, Las Vegas Experience Centuries of Black History on Florida’s Historic Coast, St. Augustine, Ponte Vedra Lincoln Center’s Big Umbrella Festival Returns This April, New York City Fort Wayne Emerging as One of the Midwest’s Most Accessible Destinations, Fort Wayne Gullah Geechee Heritage Festival on December 6 Celebrated 451 Years of African Culture, St. Augustine, Ponte Vedra
Rhythms of the Night Unveils Premier Gastronomic Journey Rhythms of the Night, long considered the quintessential dinner-and-show experience of Puerto Vallarta and Riviera Nayarit, is entering a new culinary chapter. Adventures Group, the leading tour operator in Mexico’s Bay of Banderas, has introduced Premier Gastronomic Journey, a refined dining experience created in collaboration with acclaimed Mexican chef Paco Ruano. For the first time, Mexico’s No. 1 nighttime experience, ALMA, Rhythms of the Night, is partnering with a chef to develop a signature menu, bringing haute cuisine to one of the country’s most iconic evening spectacles. The result is an immersive experience that seamlessly blends gastronomy, nature and performance art in a dramatic waterfront setting. Widely recognized for a contemporary style deeply rooted in Mexican culinary traditions, Ruano has built an international reputation through his work in some of the world’s most prestigious Michelin-starred kitchens. His flagship restaurant, Alcalde, is featured on The World’s 50 Best Restaurants list and ranked No. 15 on Latin America’s 50 Best Restaurants 2025, following notable placements in previous editions. At ALMA, Rhythms of the Night, Ruano presents an exclusive menu inspired by the flavors of the Pacific and executed with modern technique. The dishes spotlight local seafood, seasonal produce and regional culinary heritage, interpreted through a refined and contemporary lens. The evening begins with a sunset cruise across Banderas Bay, transporting guests to a secluded tropical cove illuminated only by candles and torches. Following the dining experience, guests enjoy preferential access to ALMA, the acclaimed open-air performance directed by Artistic Director Mukhtar Mukhtar. View more information at https://www.vallarta-adventures.com.
Avianca Joined Sunflower Program with Over 3,100 Employees Trained in Hidden Disabilities As part of its commitment to a more accessible travel experience, Avianca joined the global Hidden Disabilities Sunflower program, training more than 3,100 operational employees to assist passengers with hidden disabilities. The initiative aims to promote inclusion, acceptance, and understanding by allowing travelers to discreetly and voluntarily wear the sunflower lanyard, a symbol indicating they may need extra time or assistance during their journey. Thanks to this training, nearly 60% of Avianca’s operational team is equipped to recognize the lanyard, understand its purpose, and provide empathetic, respectful support—helping ensure a more humane flight experience for all passengers. The Sunflower lanyard does not confer priority service; rather, it serves as a tool to promote understanding for travelers with hidden disabilities. Its use is entirely voluntary and can be requested at participating airports or Avianca’s Special Assistance counters. During the training process, Avianca’s teams learned about different types of intellectual and psychosocial disabilities, as well as neurodivergence, along with inclusive communication strategies, crisis management, and ways to support accompanying family members or caregivers. The airline continues to advance its accessibility strategy, recognizing that this is an ongoing journey and seeking guidance and feedback from experts and relevant authorities. This initiative builds on other efforts aimed at improving accessibility and the travel experience, such as “El Dorado a tu Ritmo,” a program at Bogotá’s airport that also promotes more inclusive and empathetic spaces. Initiatives like these highlight that creating a more accessible travel experience is a shared commitment among airlines, airports, and all industry stakeholders. For more information, visit www.avianca.com.
2026 Lunar New Year Celebrations Festive DecorationsFrom Feb. 6 to March 4, Caesars Entertainment’s Las Vegas resorts, including Caesars Palace, will celebrate the Year of the Horse with elaborate decorations in common areas for good luck and prosperity, such as hanging lanterns, banners, firecrackers and floral arrangements.Traditional Lion DancesHonoring Chinese traditions for the new year, Caesars Entertainment will host lively lion dances to bring good luck to the Las Vegas Strip. At each of the resorts, the lion dance performances will start outside and make their way through the casino floor.Below is the lion dance schedule:Friday, Feb. 20 12 p.m. – The Cromwell (soon-to-be The Vanderpump Hotel)1 p.m. – Flamingo Las Vegas2 p.m. – The LINQ Hotel & Casino3 p.m. – Harrah’s Las VegasSaturday, Feb. 21 12 p.m. – Planet Hollywood Resort & Casino1 p.m. – Paris Las Vegas2 p.m. – Horseshoe Las Vegas5 p.m. – Caesars PalaceFor more information, visit https://www.caesars.com/.
SAHARA Las Vegas Celebrates Lunar New Year with Limited-Time Menu and Lion Dance SAHARA Las Vegas invites guests to celebrate the Year of the Horse with a limited-time Lunar New Year menu at The Noodle Den, featuring the flavors of Northern China with unique hand-pulled noodles, dumplings and innovative twists on classic Chinese dishes. Additionally, SAHARA will host a lion dance, one of the most beloved traditions that herald the new year, through the casino on Friday, Feb. 20. The Noodle Den’s Lunar New Year menu items will be available Friday, Feb. 13, through Friday, Feb. 27, featuring an array of festive dishes and traditional delicacies. For the ceremonial lion dance, SAHARA Las Vegas has partnered with the Lion Dance Group to present this cherished cultural tradition believed to bring good fortune, prosperity and happiness in the coming year. The dance will begin at 6 p.m. on Friday, Feb. 20, at the SAHARA Las Vegas entrance and proceed through the property, passing Chickie’s & Pete’s, Balla Italian Soul, The Noodle Den, CASBAR and concluding at the High Limit Room. Dining hours at The Noodle Den are 5 to 10 p.m. daily. For more information, or to book a reservation at The Noodle Den, visit saharalasvegas.com.
Experience Centuries of Black History on Florida’s Historic Coast St. Augustine, Ponte Vedra and The Beaches have long been beloved as a vibrant multi-cultural destination. This February, explore the rich heritage of African Americans on Florida’s Historic Coast during Black History Month. A must-do experience is Fort Mose Historic State Park’s annual Flight to Freedom event, Feb. 26-28. Tours and demonstrations by historians, reenactors, and community members tell the brave story of men, women, and children who risked everything to flee enslavement on a British plantation and reach the free Black settlement of Fort Mose, laying the groundwork for the original Underground Railroad. In May 2025, the Florida State Park celebrated the grand opening of the replica of 1738 Fort Mose. A true community effort nearly 30 years in the making, the new fort provides a tangible monument to the settlement’s inhabitants. Over the two weekends from Feb. 6-15, history and music merge at the Fort Mose Jazz & Blues Series. A curated lineup of Grammy Award-winning musicians delivers powerful performances on the grounds where freedom first took root. The Series features performances by Ledisi, Gray Clark Jr., Robert Cray and Ruthie Foster, Don Was and the Pan-Detroit Ensemble, and Samara Joy. I Lived Here, As Well: The Final Chapter Tour at Ximenez-Fatio House Museum, Feb. 5-28, is a compelling look at the experiences of Black Americans who lived in the historic house, portrayed by costumed interpreters. The St. Johns County Parks and Recreation Department is hosting guided experiences that highlight the voices of St. Johns County’s African American community. The History of Butler Beach Walk on Feb. 11 will explore the life of Frank B. Butler, a St. Augustine visionary who purchased and opened Butler’s Beach, an oceanfront space for African Americans to enjoy during segregation. Rails, Roots & Freedom: African American Stories of St. Johns County, on Feb. 25, held at Fort Mose Historic State Park, brings together local historians and community leaders to discuss the area’s history and the communities shaping its future.The Black History App allows visitors and locals to explore the brick-lined streets and create their own immersive tour. It details the history and location of landmarks such as the Lincolnville Historic District and the Dr. Robert B. Hayling Freedom Park; profiles significant figures such as Frederick Douglass and Francisco Menendez; covers historical topics such as time periods, themes, and local groups; and presents a historical timeline of Black History in St. Augustine, Ponte Vedra, and The Beaches. The Black History App is available for download on the Apple App Store and Google Play Store. For more information, visit www.FloridasHistoricCoast.com.
Lincoln Center’s Big Umbrella Festival Returns This April The Big Umbrella Festival returns to Lincoln Center this spring for a multi-week series of free and choose-what-you-pay performances, workshops, and outdoor installations designed with and for the neurodiverse community. From April 10-26, the festival invites audiences of all ages to experience the arts in welcoming, accessible ways with offerings across dance, music, theater, comedy, art installations, and more. Launched in 2018, the Big Umbrella Festival was the first large-scale performing arts festival of its kind designed specifically with neurodivergent audiences at its center. From the beginning, the festival has championed innovative, sensory-based, and interactive arts experiences that meet audiences where they are. Learn more at LincolnCenter.org/BigUmbrella.
Fort Wayne Emerging as One of the Midwest’s Most Accessible Destinations Fort Wayne is emerging as one of the Midwest’s most accessible destinations thanks to the community’s vision to embed Universal Design into every aspect of the community. Travelers arriving at Fort Wayne International Airport step into a space designed for comfort and inclusion, featuring rolled curb cuts, lounge-style sofa seating, an adult-sized changing table, a cane trail, and so much more. From there, Fort Wayne unfolds as a navigable hub of adaptive sports, attractions like a recently renovated Louis Kahn-designed theatre, an Autism Certified Zoo, and a universally designed public riverfront park. In Fort Wayne, accessibility isn’t an add‑on; it’s built into the experience. Families with young children, seniors, and travelers with disabilities can all enjoy the same vibrant community without barriers. For more information, visit VisitFortWayne.com.
Gullah Geechee Heritage Festival on December 6 Celebrated 451 Years of African Culture The Gullah Geechee Heritage Festival returned to Florida’s Historic Coast on December 6, 2025, at Armstrong Park in Elkton. This free festival celebrates the unique heritage of the Gullah Geechee people through traditional music, dance, food, and arts. The Gullah Geechee Heritage Festival kicked off with a special Rails to Trails Bike Tour at 9 a.m. The Palatka to St. Augustine State Trail is a multi-use recreational trail that runs through St. Johns and Putnam counties. The festival began at noon and featured live musical and dance performances by Gullah Geechee Ring Shouters, El Shaddei Dance Ministry, Str8up Jax, Cellus, and JW Gilmore & The Blues Authority; authentic cuisine; cultural demonstrations; a craft fair with traditional and modern wares; and plenty of opportunities to learn about the Gullah Geechee. The festival is free and includes entertainment and activities for all ages, from small children to adults. All festival proceeds benefit the SEA Community Help Resource Center, which provides meals, school supplies, and countless other resources to members of the communities of Spuds, Elkton, and Armstrong. Visitors can continue learning and exploring by using the free Florida’s Historic Coast St. Augustine Black History App. Created in partnership with Visit St. Augustine, the app showcases nearly five centuries of Black history. Users can read about the changemakers, from well-known figures like Zora Neal Hurston to St. Augustinians like Richard Aloysius Twine, visit pivotal locations, including the Woolworths Lunch Counter, 56 Park Place, and Andrew Young Crossing, and learn about events such as the Fort Mose Historic State Park’s Flight to Freedom Re-enactment, which brings history to life. The St. Augustine Black History app is available on the Google Play Store and Apple App Store. Located midway between Daytona Beach and Jacksonville, Florida’s Historic Coast includes historic St. Augustine, the outstanding golf and seaside elegance of Ponte Vedra, the rural beauty of Hastings, Elkton, St. Johns, and 42 miles of pristine Atlantic beaches. For advance travel information, go to the Visitors and Convention Bureau website at www.FloridasHistoricCoast.com.
About This Newsletter Multicultural Travel News newsletter (MTN) covers travel news of interest to ethnic and niche travelers and those who market to them. We write about destinations that interest multicultural travelers or have outreach campaigns to travelers of Hispanic, African American, Asian American and other cultural backgrounds; women; LGBT travelers and people with disabilities. Multicultural Travel News is also written for leisure and business travelers looking for what to see and do and for marketing executives interested in ideas, best practices and the business case for targeting so-called “minority” travelers. We cover cities and countries, hotels, airlines, cruise lines, convention and visitor bureaus, tour operators and other travel marketers with a multicultural angle. Multicultural Travel News is written and edited by Lisa Skriloff.
Multicultural Travel News is published by Multicultural Marketing Resources, Inc. (MMR). To view past editions click here. For a free subscription to Multicultural Travel News and its sister publication, Multicultural Marketing News, sign up here.
About This Newsletter Multicultural Marketing News (MMRNews), is a free e-mail newsletter published by Multicultural Marketing Resources, Inc. (MMR) and sent to approx 7,000 subscribers. For a free subscription, sign up here.
As part of its commitment to a more accessible travel experience, Avianca joined the global Hidden Disabilities Sunflower program, training more than 3,100 operational employees to assist passengers with hidden disabilities. The initiative aims to promote inclusion, acceptance, and understanding by allowing travelers to discreetly and voluntarily wear the sunflower lanyard, a symbol indicating they may need extra time or assistance during their journey. Thanks to this training, nearly 60% of Avianca’s operational team is equipped to recognize the lanyard, understand its purpose, and provide empathetic, respectful support—helping ensure a more humane flight experience for all passengers. The Sunflower lanyard does not confer priority service; rather, it serves as a tool to promote understanding for travelers with hidden disabilities. Its use is entirely voluntary and can be requested at participating airports or Avianca’s Special Assistance counters. During the training process, Avianca’s teams learned about different types of intellectual and psychosocial disabilities, as well as neurodivergence, along with inclusive communication strategies, crisis management, and ways to support accompanying family members or caregivers. The airline continues to advance its accessibility strategy, recognizing that this is an ongoing journey and seeking guidance and feedback from experts and relevant authorities. This initiative builds on other efforts aimed at improving accessibility and the travel experience, such as “El Dorado a tu Ritmo,” a program at Bogotá’s airport that also promotes more inclusive and empathetic spaces. Initiatives like these highlight that creating a more accessible travel experience is a shared commitment among airlines, airports, and all industry stakeholders. For more information, visit www.avianca.com.
Multicultural Travel News February is Black History Month
News Briefs: AmaWaterways Offers Four Soulful Experience Sailings in 2025: Egypt, France, Portugal and Colombia Black History Month in the Richmond Region Explore Centuries of Black History on Florida’s Historic Coast
AmaWaterways Offers Four Soulful Experience Sailings in 2025: Egypt, France, Portugal and Colombia Now entering its third year of Soulful Experience offerings, AmaWaterways announced four different itineraries in as many countries for 2025, including its newest destination, Colombia. These curated experiences celebrate the heritage, traditions and cultures of the Black community in international destinations rich with African history. Every Soulful Experience sailing presents genuine experiences and excursions that honor Black history and heritage. Secrets of Egypt & The Nile The 11-night immersive sailing, departing from Cairo on May 14, 2025, offers guests an exceptional journey of discovery and is aptly named Secrets of Egypt & The Nile. The program begins with three nights in the vibrant city of Cairo, where guests will tour the Egyptian Museum (featuring King Tut’s treasures), the Alabaster Mosque, and the ancient pyramids of Memphis. The exploration continues to Luxor for a seven-night Nile cruise aboard the luxurious 72-passenger AmaDahlia. Stops in Edfu, Aswan, Esna, Kom Ombo and Qena allow for exclusive access to the tomb of Queen Nefertari on a private tour, a private lunch at the Abdeen Presidential Palace, and a visit to a Nubian village where the people who live there carry on the traditions of their ancient African roots, considered one of the earliest cradles of civilization. Daily tours and onboard experiences illuminate the rich African history of the region and its culinary delights. Colors of Provence France has a rich history of Black culture, art, and history, and AmaWaterways’ 10-night Colors of Provence opens the doors to much of it. The cruise on the award-winning AmaKristina departs August 21, 2025, sailing from Arles to Lyon before spending three nights in Paris, a city steeped in the history of famous Black artists, writers and entertainers. In Avignon, guests visit the Blachère Foundation, which promotes the contemporary creation of artists from Africa and its diaspora; a truffle farm in Viviers; and Roman ruins in Vienne. They also partake in an evening wine and chocolate experience, jazz performance, steam train ride and a tasting tour at Lyon’s Les Halles Market. Highlights in Paris include the Arc de Triomphe, the Monument to the Abolition of Slavery, and insights into the Code Noir (the decree that defined the conditions of slavery conduct until 1789). Guests explore Montmartre’s jazz roots, visit Little Africa in La Goutte d’or, and end with the Latin Quarter and Pantheon Square’s tribute to Josephine Baker from 2021. Enticing Douro Lisbon has a rich history of African and Black presence. The city was home to a significant population of free Africans, played a key role in the transatlantic slave trade, and was the site of Europe’s first African neighborhood. AmaWaterways’ 10-night Enticing Douro (departing November 14, 2025) includes three nights in Lisbon followed by a seven-night sailing along Portugal’s Douro River on board the 102-passenger AmaSintra. In Lisbon, guests tour “City of Seven Hills”; and the Royal Sintra – Portugal’s best-preserved medieval royal residence. Along the journey, guests are treated to exclusive Brazilian and African food tastings and authentic Portuguese cuisine and port wines during two shoreside dinners at local wine estates, known as quintas. Magic of Colombia Black history in Colombia is rich and complex, defined by the interplay of slavery, resistance, and cultural preservation. Cartagena, the heart of this history, is the last port of call of AmaWaterways’ seven-night Magic of Colombia sailing on the Magdalena River. Both Colombia and the 60-guest AmaMagdalena are new for AmaWaterways in 2025, so guests on this October 18, 2025 sailing will be among the first to take in the rich history and culture of this often-overlooked part of the world. Every day is an education of Latin American musical styles including cumbia and vallenato, and exciting performances at a colorful Carnaval in Barranquilla (AmaWaterways exclusive). Stops in Nueva Venecia, Santa Barbara de Ponto, Mompox, El Banco and Calamar offer tours of stilt houses, jazz street performances, exploration of Cienága Pijiño (known for its diverse bird life), and a tour of Getsemaní – a colorful neighborhood in Cartagena, known for its street art, bars, restaurants, and cafes. For more information, visit AmaWaterways.com.
Black History Month in the Richmond Region For travelers seeking a place with profound historical significance in African American heritage, the Richmond Region (RVA) stands out as a must-visit destination. Here, visitors can experience Black history and culture firsthand, from walking tours to museums and monuments honoring the contributions of Black Virginians. The Richmond Region is home to national landmark sites like the Black History Museum & Cultural Center of Virginia—one of the first sites added to UNESCO’s Network of Places of History and Memory—and the historic Jackson Ward neighborhood, once known as the “Harlem of the South.” There’s also the Trail of Enslaved Africans, the Emancipation and Freedom Monument, and the Slavery Reconciliation Statue, all of which provide a sobering yet essential look at the region’s involvement in the Transatlantic Slave Trade. Thanks to community programs like BLK RVA, which celebrated its fifth anniversary in August 2024, the Richmond Region is more dedicated than ever to showcasing the people, places and spaces that highlight the Black experience in the Richmond Region. BLK RVA’s success is a testament to the authenticity and growth of the region’s Black culture. For more information on attractions and events in the Richmond Region this February, head to VisitBLKRVA.com or VisitRichmondVA.com.
Explore Centuries of Black History on Florida’s Historic Coast From founding settlers to America’s first community of freed slaves to the Civil Rights Movement, African Americans have played a significant part in the multi-cultural heritage of Florida’s Historic Coast. The ACCORD Civil Rights Museum and the Lincolnville Museum and Cultural Center tell the history of African Americans in St. Augustine. Walk the Freedom Trail to see significant sites related to the struggle for Civil Rights, or use the Black History App to create an immersive experience. A must-see stop is the Lincolnville Museum & Cultural Center, housed in the historic Excelsior School Building, which served as the county’s first public Black high school. The museum maps out the long and storied past of African Americans in St. Augustine. Take a powerful journey into the past with the “I Lived Here, As Well: Going Home” Tour at Ximenez-Fatio House Museum. This tour reveals the untold stories of a male and a female enslaved person, offering a first-person perspective of the harsh conditions of slavery and life after freedom. Tours are offered February 6-March 1. “Where We Stand” is an exhibit by photographic artist Lenny Foster. It is inspired by his move to St. Augustine and the historic neighborhood of Lincolnville. The series explores the history of African Americans, drawing upon the history and culture he discovered in the historically Black neighborhood. The evocative show is presented at the First Coast Cultural Center at Ponte Vedra Beach from February 6-March 27. The 4th Annual Fort Mose Jazz and Blues Series which honors and celebrates the history and cultural significance of Fort Mose took place February 6- 8 and 14-16 at Fort Mose Historic State Park. Featured performers included Snarky Puppy, Kem, Tower of Power, Dinner Party, Macy Gray, and The Dirty Dozen Brass Band with Sierra Green and The Giants. At Fort Mose Historic State Park, travel back in time to 1738 to a dangerous world where men, women, and children flee enslavement on a British plantation toward the free Black settlement Gracia Real de Santa Teresa de Mose on St. Augustine’s northernmost border. Flight to Freedom took place February 20-22 and tells the brave story of those who risked it all in search of freedom, laying the groundwork for the original Underground Railroad that ran south to Spanish Florida. “Fort Mose 1738” Fashion Pop Up, a display of bold, contemporary textiles and clothing created by artisans in Accra, Ghana connects individuals to their heritage by highlighting African prints and a kaleidoscope of colors. The exhibit will be on display at the St. Augustine Art Association Gallery through March 7. The St. Augustine Lighthouse and Maritime Museum presented History in the Shadow of the Tower: Discovery of Fort Mose on February 20. It featured Dr. Lori Lee, Flagler College, and Chuck Meide, Lighthouse Archaeological Maritime Program (LAMP), who discussed key archaeological findings from Fort Mose that highlight the site’s cultural and historical significance. For more information, visit www.FloridasHistoricCoast.com.
About This Newsletter Multicultural Travel News newsletter (MTN) covers travel news of interest to ethnic and niche travelers and those who market to them. We write about destinations that interest multicultural travelers or have outreach campaigns to travelers of Hispanic, African American, Asian American and other cultural backgrounds; women; LGBT travelers and people with disabilities. Multicultural Travel News is also written for leisure and business travelers looking for what to see and do and for marketing executives interested in ideas, best practices and the business case for targeting so-called “minority” travelers. We cover cities and countries, hotels, airlines, cruise lines, convention and visitor bureaus, tour operators and other travel marketers with a multicultural angle. Multicultural Travel News is written and edited by Lisa Skriloff. Multicultural Travel News is published by Multicultural Marketing Resources, Inc. (MMR). To view past editions click here. For a free subscription to Multicultural Travel News and its sister publication, Multicultural Marketing News, sign up here.
Avianca continues to work to offer a more inclusive and accessible flight experience for its customers by announcing the launch of a new website dedicated to supporting passengers with disabilities and their companions. With this initiative, the airline seeks to provide clear, detailed, and personalized information so all travelers can enjoy an accessible and comfortable flight experience. The website is the result of a strategic redesign that places the user’s needs at the center, offering a more intuitive and flexible experience from trip planning to arrival at their destination. This initiative is part of the more than 32 actions taken by the airline to promote greater accessibility in aviation. Among them are the improvement of signage in 38 standout airplanes, with greater contrast, braille numbering, and other elements that facilitate onboard orientation, and the creation of a service guide aimed at airport teams with recommendations and good practices for serving users depending on their disability and specific needs. Users will be able to enter the page through the following: https://www.avianca.com/es/informacion-y-ayuda/asistencia-especial/ and they may also provide feedback by entering the form below: Feedback on new avianca accessibility page. With these actions, Avianca reaffirms its commitment to creating a more inclusive and accessible experience for all its users. For more information, visit www.avianca.com.
Now entering its third year of Soulful Experience offerings, AmaWaterways announced four different itineraries in as many countries for 2025, including its newest destination, Colombia. These curated experiences celebrate the heritage, traditions and cultures of the Black community in international destinations rich with African history. Every Soulful Experience sailing presents genuine experiences and excursions that honor Black history and heritage. Secrets of Egypt & The Nile The 11-night immersive sailing, departing from Cairo on May 14, 2025, offers guests an exceptional journey of discovery and is aptly named Secrets of Egypt & The Nile. The program begins with three nights in the vibrant city of Cairo, where guests will tour the Egyptian Museum (featuring King Tut’s treasures), the Alabaster Mosque, and the ancient pyramids of Memphis. The exploration continues to Luxor for a seven-night Nile cruise aboard the luxurious 72-passenger AmaDahlia. Stops in Edfu, Aswan, Esna, Kom Ombo and Qena allow for exclusive access to the tomb of Queen Nefertari on a private tour, a private lunch at the Abdeen Presidential Palace, and a visit to a Nubian village where the people who live there carry on the traditions of their ancient African roots, considered one of the earliest cradles of civilization. Daily tours and onboard experiences illuminate the rich African history of the region and its culinary delights. Colors of Provence France has a rich history of Black culture, art, and history, and AmaWaterways’ 10-night Colors of Provence opens the doors to much of it. The cruise on the award-winning AmaKristinadeparts August 21, 2025, sailing from Arles to Lyon before spending three nights in Paris, a city steeped in the history of famous Black artists, writers and entertainers. In Avignon, guests visit the Blachère Foundation, which promotes the contemporary creation of artists from Africa and its diaspora; a truffle farm in Viviers; and Roman ruins in Vienne. They also partake in an evening wine and chocolate experience, jazz performance, steam train ride and a tasting tour at Lyon’s Les Halles Market. Highlights in Paris include the Arc de Triomphe, the Monument to the Abolition of Slavery, and insights into the Code Noir (the decree that defined the conditions of slavery conduct until 1789). Guests explore Montmartre’s jazz roots, visit Little Africa in La Goutte d’or, and end with the Latin Quarter and Pantheon Square’s tribute to Josephine Baker from 2021. Enticing Douro Lisbon has a rich history of African and Black presence. The city was home to a significant population of free Africans, played a key role in the transatlantic slave trade, and was the site of Europe’s first African neighborhood. AmaWaterways’ 10-night Enticing Douro (departing November 14, 2025) includes three nights in Lisbon followed by a seven-night sailing along Portugal’s Douro River on board the 102-passenger AmaSintra. In Lisbon, guests tour “City of Seven Hills”; and the Royal Sintra – Portugal’s best-preserved medieval royal residence. Along the journey, guests are treated to exclusive Brazilian and African food tastings and authentic Portuguese cuisine and port wines during two shoreside dinners at local wine estates, known as quintas. Magic of Colombia Black history in Colombia is rich and complex, defined by the interplay of slavery, resistance, and cultural preservation. Cartagena, the heart of this history, is the last port of call of AmaWaterways’ seven-night Magic of Colombia sailing on the Magdalena River. Both Colombia and the 60-guest AmaMagdalena are new for AmaWaterways in 2025, so guests on this October 18, 2025 sailing will be among the first to take in the rich history and culture of this often-overlooked part of the world. Every day is an education of Latin American musical styles including cumbia and vallenato, and exciting performances at a colorful Carnaval in Barranquilla (AmaWaterways exclusive). Stops in Nueva Venecia, Santa Barbara de Ponto, Mompox, El Banco and Calamar offer tours of stilt houses, jazz street performances, exploration of Cienága Pijiño (known for its diverse bird life), and a tour of Getsemaní – a colorful neighborhood in Cartagena, known for its street art, bars, restaurants, and cafes. For more information, visit AmaWaterways.com.
Multicultural Travel News – News from AmaWaterways, Mexico, Croatia, Argentina, Norway and Jacksonville
News Briefs:
AmaWaterways Announced New 2024 Dates for ‘Soulful Epicurean Experience’ Cruises A Workcation in Mexico for Women to Who Want a Career Change Women’s Day Promotions in CroatiaWine Holiday from Argentina’s First Female Winemaker Tracing Norway’s Super Women Visit Jacksonville Becomes First Autism-Certified Destination Marketing Organization In Florida
Argentina’s pioneering female winemaker Susana Balbo opened her first hotel, SB Winemaker’s House & Spa Suites, less than a year ago but it’s been gaining worldwide acclaim ever since. After four decades dedicated to the wine industry and international recognitions, Balbo created the bespoke estate and luxury boutique hotel in Mendoza with her daughter, Ana Lovaglio Balbo. The hotel features a sense of place as well as the hostesses’ authentic wine roots in everything from design, décor, and setting to culinary experiences, art, wellness, and nature. It’s also about exclusivity. Guests feel as if they’re staying in a private estate, where Susana and Ana become hosts for those who want to experience their culture and wines. Seven spa suites feature fully integrated in-room spa features and services such as a steam room, sensations shower, massage table, and, in some, a dry sauna. La VidA Restaurant, a lounge bar, heated swimming pool, shop with local artisanal products, tasting room, and exclusive air safaris via private plane complete the SB Winemaker’s House & Spa Suites. For more information, visit https://www.susanabalbohotels.com/sb-winemakers-house-spa-suites-en/.
