NYC & Company, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, announced that Rondel Holder has joined the organization as Senior Director of Multicultural Content. In his new role, Holder will be responsible for creating content with a focus on New York City’s cultural diversity and BIPOC (Black, Indigenous, People of Color) communities. As a senior member of NYC & Company’s Creative/Content Group, he will create content for the organization’s channels including nycgo.com, and develop collaborations with diverse voices and content partners who authentically speak to New York City’s many cultures. “With more than a decade of expertise in storytelling and content creation, and his passion for championing Black travelers and multicultural communities, he will be a terrific addition to our team and we look forward to working with him to develop dynamic five-borough content that will inspire locals and visitors alike,” said Nancy Mammana, Chief Marketing Officer, NYC & Company. “As a New York City native, from and residing in Flatbush, Brooklyn, it’s an honor and privilege to represent my hometown in this role. I’m elated to join the NYC & Company team to further spotlight multicultural stories, experiences and opportunities throughout all five boroughs. To amplify and advocate for the countless diverse communities that are an integral part of NYC culture is in perfect alignment with who I am and what I represent,” said Rondel Holder, Senior Director of Multicultural Content, NYC & Company. For more information about New York City, visit nycgo.com.