NYC & Company, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, launched a new centralized and permanent resource for locals and visitors, The Asian Experience in NYC, available at nycgo.com/TheAsianExperience. Continuing the organization’s mission to highlight and celebrate the culturally diverse communities throughout the five boroughs, the new content hub includes refreshed and new neighborhood and culture guides, videos, interviews, articles, roundups of Asian-owned businesses and more, and will be updated on an ongoing basis. The Asian Experience in NYC features new and recently added content spanning the vibrant Asian communities in the City, including Koreatown, Chinatown, Sunset Park and Flushing neighborhood guides and itineraries; a guide to Malaysian culture in New York City; special interviews with Asian community leaders, including Moonlynn Tsai and Yin Chang (co-founders of Heart of Dinner); and more. The Asian Experience in NYC also spotlights annual content, including how to Celebrate Lunar New Year—a new video highlighting The Asian Experience in NYC will launch during Lunar New Year 2022—and Asian American and Pacific Islander Heritage Month; as well as various guides to support the City’s Asian community, including Asian-Owned Restaurants, including all-you-can-eat spots Laojie Hotpot, Akino and Picnic Garden, among others, and Asian-Owned Shops, like Pearl River Mart, Imperial Ballroom and more. The new content hub also includes Support for the Asian Community in NYC and Beyond. Chinatown and Flushing were among the first neighborhoods to be impacted by the pandemic, and since then, NYC & Company has stood in solidarity with the Asian community and created this guide to help actively uplift and support these communities. This guide shares links to organizations such as Stop Asian Hate, Stop AAPI Hate, Organizations Against Asian Hate and more, to donate and learn about anti-Asian violence, as well as educational resources on ways to stop anti-Asian violence while traveling and in local communities. New content and information will be added on a regular, ongoing basis at nycgo.com/TheAsianExperience.