Earlier this year, Lithuania Travel presented a new Lithuanian image campaign entitled “Discover Colours You Never Knew Existed.” The campaign invites you to learn about the uniqueness and versatility of Lithuania, the country of untouched natural treasures, distinctive architectural objects, and quirky local gastronomy—a perfect place for all your senses. Baltic Blue and Rye Bread Black? Lithuania is indeed full of quirky shades. What do these colours mean? Kaunas Modernism Grey is the colour of rich history. Hours spent walking around architectural marvels is what makes you touch history, and lets history touch you. Rye Bread Black is the colour of feeling at home. The smell of a freshly baked loaf presented to you by your host. Vištytis: Right by the southwestern country border lies the beautiful Lake Vištytis and a town carrying the same name. The legend says that almost a hundred years ago a local man from Vištytis town harnessed the wind to produce flour. This year, the millhouse has come back to life for a different purpose—to educate the ones interested in the old crafts and to feed the hungry souls with mesmerizing views. Museum of Ancient Beekeeping: Soulful and rewarding friendship between bees and humans is what beekeeping is all about. Learn about this occupation dating hundreds of years back and treat yourself with a unique therapeutic experience. The Museum of Ancient Beekeeping offers aromatherapy in a new and original way: a cozy attic, the scent of bee products, the sound of bees humming. For more information, visit www.lithuania.travel/en.