Tag: study

MMGY Global And Prominent Travel Brands Launch Landmark Study on U.S. Latinx Travelers

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MMGY Global announced it will conduct a first-of-its-kind study to identify the needs, concerns and behaviors of Latinx travelers in the United States in order to provide a better understanding of this growing population and the diverse needs of its communities. The study, titled Latinx U.S. Travelers: Observations and Insights on Themes of Diaspora and Intersectionality, marks the company’s second in-depth research program focused on underrepresented travelers in support of the company’s focus on inclusivity as a core value. These research efforts are conducted also to support MMGY Global’s own clients with useful data on evolving demographics and shifting cultural sentiment in the United States and across the globe. This study is the second in a series of custom research reports deployed by MMGY Global’s research and insights division, MMGY Travel Intelligence. The first, The Black Traveler: Insights, Opportunities & Priorities, was completed in January 2021 and communicated the value of Black travelers in the U.S. who spend over $129 billion in travel annually while revealing narratives around lack of feeling safe or welcomed and also a strong intent to travel among Black leisure travelers and meeting professionals. Over US$100,000 has been raised for the nonprofit partners involved with the study, and two grant programs have been established to support Black travel advocates.

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MMGY GLOBAL LAUNCHES GROUNBREAKING STUDY ON THE BLACK TRAVELER UNDER A NEW PARTNERSHIP WITH KEY ADVOCACY GROUPS

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MMGY Global announced that it is developing a series of market research studies to be informed by diverse travel advocacy organizations to better identify the needs, behaviors and sentiment of underrepresented travel communities. The first installment of these studies, powered by MMGY Travel Intelligence, is titled ​The Black Traveler: Insights, Opportunities & Priorities and focuses on Black leisure travelers and meetings professionals. The Black Traveler study is set to be published in late October. The Black Traveler: Insights, Opportunities & Priorities​ report will include results from: MMGY Global’s 2019 Shifflet ​TRAVEL PERFORMANCE/Monito​rT​M profiling Black leisure travelers within the United States, the development of an accurate measure of the economic power of the Black traveler, a new survey analyzing the current opinions and attitudes of Black leisure travelers globally, and a new survey of Black meetings professionals from the members of the National Coalition of Black Meeting Professionals (NCBMP). To ensure the two new surveys appropriately document the true sentiment of the Black traveler, survey questions are being developed with oversight and input from a steering committee of diverse industry experts and through partnerships with travel advocacy organizations, including the Black Travel Alliance (BTA), the NCBMP and the National Association of Black Hotel Owners, Operators and Developers (NABHOOD). MMGY Global and its supporting sponsors, including Choice Hotels International®, Tripadvisor and Virginia Tourism Office, ​have committed that all net proceeds will be donated back to the three partner organizations ​–​ BTA, NABHOOD and NCBMP ​– ​as well as several other not-for-profit groups. For more information, visit https://www.mmgyglobal.com/diversity-in-travel/.