As part of its commitment to a more accessible travel experience, Avianca joined the global Hidden Disabilities Sunflower program, training more than 3,100 operational employees to assist passengers with hidden disabilities. The initiative aims to promote inclusion, acceptance, and understanding by allowing travelers to discreetly and voluntarily wear the sunflower lanyard, a symbol indicating they may need extra time or assistance during their journey. Thanks to this training, nearly 60% of Avianca’s operational team is equipped to recognize the lanyard, understand its purpose, and provide empathetic, respectful support—helping ensure a more humane flight experience for all passengers. The Sunflower lanyard does not confer priority service; rather, it serves as a tool to promote understanding for travelers with hidden disabilities. Its use is entirely voluntary and can be requested at participating airports or Avianca’s Special Assistance counters. During the training process, Avianca’s teams learned about different types of intellectual and psychosocial disabilities, as well as neurodivergence, along with inclusive communication strategies, crisis management, and ways to support accompanying family members or caregivers. The airline continues to advance its accessibility strategy, recognizing that this is an ongoing journey and seeking guidance and feedback from experts and relevant authorities. This initiative builds on other efforts aimed at improving accessibility and the travel experience, such as “El Dorado a tu Ritmo,” a program at Bogotá’s airport that also promotes more inclusive and empathetic spaces. Initiatives like these highlight that creating a more accessible travel experience is a shared commitment among airlines, airports, and all industry stakeholders. For more information, visit www.avianca.com.
Multicultural Travel News February is Black History Month
News Briefs: AmaWaterways Offers Four Soulful Experience Sailings in 2025: Egypt, France, Portugal and Colombia Black History Month in the Richmond Region Explore Centuries of Black History on Florida’s Historic Coast
AmaWaterways Offers Four Soulful Experience Sailings in 2025: Egypt, France, Portugal and Colombia Now entering its third year of Soulful Experience offerings, AmaWaterways announced four different itineraries in as many countries for 2025, including its newest destination, Colombia. These curated experiences celebrate the heritage, traditions and cultures of the Black community in international destinations rich with African history. Every Soulful Experience sailing presents genuine experiences and excursions that honor Black history and heritage. Secrets of Egypt & The Nile The 11-night immersive sailing, departing from Cairo on May 14, 2025, offers guests an exceptional journey of discovery and is aptly named Secrets of Egypt & The Nile. The program begins with three nights in the vibrant city of Cairo, where guests will tour the Egyptian Museum (featuring King Tut’s treasures), the Alabaster Mosque, and the ancient pyramids of Memphis. The exploration continues to Luxor for a seven-night Nile cruise aboard the luxurious 72-passenger AmaDahlia. Stops in Edfu, Aswan, Esna, Kom Ombo and Qena allow for exclusive access to the tomb of Queen Nefertari on a private tour, a private lunch at the Abdeen Presidential Palace, and a visit to a Nubian village where the people who live there carry on the traditions of their ancient African roots, considered one of the earliest cradles of civilization. Daily tours and onboard experiences illuminate the rich African history of the region and its culinary delights. Colors of Provence France has a rich history of Black culture, art, and history, and AmaWaterways’ 10-night Colors of Provence opens the doors to much of it. The cruise on the award-winning AmaKristina departs August 21, 2025, sailing from Arles to Lyon before spending three nights in Paris, a city steeped in the history of famous Black artists, writers and entertainers. In Avignon, guests visit the Blachère Foundation, which promotes the contemporary creation of artists from Africa and its diaspora; a truffle farm in Viviers; and Roman ruins in Vienne. They also partake in an evening wine and chocolate experience, jazz performance, steam train ride and a tasting tour at Lyon’s Les Halles Market. Highlights in Paris include the Arc de Triomphe, the Monument to the Abolition of Slavery, and insights into the Code Noir (the decree that defined the conditions of slavery conduct until 1789). Guests explore Montmartre’s jazz roots, visit Little Africa in La Goutte d’or, and end with the Latin Quarter and Pantheon Square’s tribute to Josephine Baker from 2021. Enticing Douro Lisbon has a rich history of African and Black presence. The city was home to a significant population of free Africans, played a key role in the transatlantic slave trade, and was the site of Europe’s first African neighborhood. AmaWaterways’ 10-night Enticing Douro (departing November 14, 2025) includes three nights in Lisbon followed by a seven-night sailing along Portugal’s Douro River on board the 102-passenger AmaSintra. In Lisbon, guests tour “City of Seven Hills”; and the Royal Sintra – Portugal’s best-preserved medieval royal residence. Along the journey, guests are treated to exclusive Brazilian and African food tastings and authentic Portuguese cuisine and port wines during two shoreside dinners at local wine estates, known as quintas. Magic of Colombia Black history in Colombia is rich and complex, defined by the interplay of slavery, resistance, and cultural preservation. Cartagena, the heart of this history, is the last port of call of AmaWaterways’ seven-night Magic of Colombia sailing on the Magdalena River. Both Colombia and the 60-guest AmaMagdalena are new for AmaWaterways in 2025, so guests on this October 18, 2025 sailing will be among the first to take in the rich history and culture of this often-overlooked part of the world. Every day is an education of Latin American musical styles including cumbia and vallenato, and exciting performances at a colorful Carnaval in Barranquilla (AmaWaterways exclusive). Stops in Nueva Venecia, Santa Barbara de Ponto, Mompox, El Banco and Calamar offer tours of stilt houses, jazz street performances, exploration of Cienága Pijiño (known for its diverse bird life), and a tour of Getsemaní – a colorful neighborhood in Cartagena, known for its street art, bars, restaurants, and cafes. For more information, visit AmaWaterways.com.
Black History Month in the Richmond Region For travelers seeking a place with profound historical significance in African American heritage, the Richmond Region (RVA) stands out as a must-visit destination. Here, visitors can experience Black history and culture firsthand, from walking tours to museums and monuments honoring the contributions of Black Virginians. The Richmond Region is home to national landmark sites like the Black History Museum & Cultural Center of Virginia—one of the first sites added to UNESCO’s Network of Places of History and Memory—and the historic Jackson Ward neighborhood, once known as the “Harlem of the South.” There’s also the Trail of Enslaved Africans, the Emancipation and Freedom Monument, and the Slavery Reconciliation Statue, all of which provide a sobering yet essential look at the region’s involvement in the Transatlantic Slave Trade. Thanks to community programs like BLK RVA, which celebrated its fifth anniversary in August 2024, the Richmond Region is more dedicated than ever to showcasing the people, places and spaces that highlight the Black experience in the Richmond Region. BLK RVA’s success is a testament to the authenticity and growth of the region’s Black culture. For more information on attractions and events in the Richmond Region this February, head to VisitBLKRVA.com or VisitRichmondVA.com.
Explore Centuries of Black History on Florida’s Historic Coast From founding settlers to America’s first community of freed slaves to the Civil Rights Movement, African Americans have played a significant part in the multi-cultural heritage of Florida’s Historic Coast. The ACCORD Civil Rights Museum and the Lincolnville Museum and Cultural Center tell the history of African Americans in St. Augustine. Walk the Freedom Trail to see significant sites related to the struggle for Civil Rights, or use the Black History App to create an immersive experience. A must-see stop is the Lincolnville Museum & Cultural Center, housed in the historic Excelsior School Building, which served as the county’s first public Black high school. The museum maps out the long and storied past of African Americans in St. Augustine. Take a powerful journey into the past with the “I Lived Here, As Well: Going Home” Tour at Ximenez-Fatio House Museum. This tour reveals the untold stories of a male and a female enslaved person, offering a first-person perspective of the harsh conditions of slavery and life after freedom. Tours are offered February 6-March 1. “Where We Stand” is an exhibit by photographic artist Lenny Foster. It is inspired by his move to St. Augustine and the historic neighborhood of Lincolnville. The series explores the history of African Americans, drawing upon the history and culture he discovered in the historically Black neighborhood. The evocative show is presented at the First Coast Cultural Center at Ponte Vedra Beach from February 6-March 27. The 4th Annual Fort Mose Jazz and Blues Series which honors and celebrates the history and cultural significance of Fort Mose took place February 6- 8 and 14-16 at Fort Mose Historic State Park. Featured performers included Snarky Puppy, Kem, Tower of Power, Dinner Party, Macy Gray, and The Dirty Dozen Brass Band with Sierra Green and The Giants. At Fort Mose Historic State Park, travel back in time to 1738 to a dangerous world where men, women, and children flee enslavement on a British plantation toward the free Black settlement Gracia Real de Santa Teresa de Mose on St. Augustine’s northernmost border. Flight to Freedom took place February 20-22 and tells the brave story of those who risked it all in search of freedom, laying the groundwork for the original Underground Railroad that ran south to Spanish Florida. “Fort Mose 1738” Fashion Pop Up, a display of bold, contemporary textiles and clothing created by artisans in Accra, Ghana connects individuals to their heritage by highlighting African prints and a kaleidoscope of colors. The exhibit will be on display at the St. Augustine Art Association Gallery through March 7. The St. Augustine Lighthouse and Maritime Museum presented History in the Shadow of the Tower: Discovery of Fort Mose on February 20. It featured Dr. Lori Lee, Flagler College, and Chuck Meide, Lighthouse Archaeological Maritime Program (LAMP), who discussed key archaeological findings from Fort Mose that highlight the site’s cultural and historical significance. For more information, visit www.FloridasHistoricCoast.com.
About This Newsletter Multicultural Travel News newsletter (MTN) covers travel news of interest to ethnic and niche travelers and those who market to them. We write about destinations that interest multicultural travelers or have outreach campaigns to travelers of Hispanic, African American, Asian American and other cultural backgrounds; women; LGBT travelers and people with disabilities. Multicultural Travel News is also written for leisure and business travelers looking for what to see and do and for marketing executives interested in ideas, best practices and the business case for targeting so-called “minority” travelers. We cover cities and countries, hotels, airlines, cruise lines, convention and visitor bureaus, tour operators and other travel marketers with a multicultural angle. Multicultural Travel News is written and edited by Lisa Skriloff. Multicultural Travel News is published by Multicultural Marketing Resources, Inc. (MMR). To view past editions click here. For a free subscription to Multicultural Travel News and its sister publication, Multicultural Marketing News, sign up here.
Avianca continues to work to offer a more inclusive and accessible flight experience for its customers by announcing the launch of a new website dedicated to supporting passengers with disabilities and their companions. With this initiative, the airline seeks to provide clear, detailed, and personalized information so all travelers can enjoy an accessible and comfortable flight experience. The website is the result of a strategic redesign that places the user’s needs at the center, offering a more intuitive and flexible experience from trip planning to arrival at their destination. This initiative is part of the more than 32 actions taken by the airline to promote greater accessibility in aviation. Among them are the improvement of signage in 38 standout airplanes, with greater contrast, braille numbering, and other elements that facilitate onboard orientation, and the creation of a service guide aimed at airport teams with recommendations and good practices for serving users depending on their disability and specific needs. Users will be able to enter the page through the following: https://www.avianca.com/es/informacion-y-ayuda/asistencia-especial/ and they may also provide feedback by entering the form below: Feedback on new avianca accessibility page. With these actions, Avianca reaffirms its commitment to creating a more inclusive and accessible experience for all its users. For more information, visit www.avianca.com.
Now entering its third year of Soulful Experience offerings, AmaWaterways announced four different itineraries in as many countries for 2025, including its newest destination, Colombia. These curated experiences celebrate the heritage, traditions and cultures of the Black community in international destinations rich with African history. Every Soulful Experience sailing presents genuine experiences and excursions that honor Black history and heritage. Secrets of Egypt & The Nile The 11-night immersive sailing, departing from Cairo on May 14, 2025, offers guests an exceptional journey of discovery and is aptly named Secrets of Egypt & The Nile. The program begins with three nights in the vibrant city of Cairo, where guests will tour the Egyptian Museum (featuring King Tut’s treasures), the Alabaster Mosque, and the ancient pyramids of Memphis. The exploration continues to Luxor for a seven-night Nile cruise aboard the luxurious 72-passenger AmaDahlia. Stops in Edfu, Aswan, Esna, Kom Ombo and Qena allow for exclusive access to the tomb of Queen Nefertari on a private tour, a private lunch at the Abdeen Presidential Palace, and a visit to a Nubian village where the people who live there carry on the traditions of their ancient African roots, considered one of the earliest cradles of civilization. Daily tours and onboard experiences illuminate the rich African history of the region and its culinary delights. Colors of Provence France has a rich history of Black culture, art, and history, and AmaWaterways’ 10-night Colors of Provence opens the doors to much of it. The cruise on the award-winning AmaKristinadeparts August 21, 2025, sailing from Arles to Lyon before spending three nights in Paris, a city steeped in the history of famous Black artists, writers and entertainers. In Avignon, guests visit the Blachère Foundation, which promotes the contemporary creation of artists from Africa and its diaspora; a truffle farm in Viviers; and Roman ruins in Vienne. They also partake in an evening wine and chocolate experience, jazz performance, steam train ride and a tasting tour at Lyon’s Les Halles Market. Highlights in Paris include the Arc de Triomphe, the Monument to the Abolition of Slavery, and insights into the Code Noir (the decree that defined the conditions of slavery conduct until 1789). Guests explore Montmartre’s jazz roots, visit Little Africa in La Goutte d’or, and end with the Latin Quarter and Pantheon Square’s tribute to Josephine Baker from 2021. Enticing Douro Lisbon has a rich history of African and Black presence. The city was home to a significant population of free Africans, played a key role in the transatlantic slave trade, and was the site of Europe’s first African neighborhood. AmaWaterways’ 10-night Enticing Douro (departing November 14, 2025) includes three nights in Lisbon followed by a seven-night sailing along Portugal’s Douro River on board the 102-passenger AmaSintra. In Lisbon, guests tour “City of Seven Hills”; and the Royal Sintra – Portugal’s best-preserved medieval royal residence. Along the journey, guests are treated to exclusive Brazilian and African food tastings and authentic Portuguese cuisine and port wines during two shoreside dinners at local wine estates, known as quintas. Magic of Colombia Black history in Colombia is rich and complex, defined by the interplay of slavery, resistance, and cultural preservation. Cartagena, the heart of this history, is the last port of call of AmaWaterways’ seven-night Magic of Colombia sailing on the Magdalena River. Both Colombia and the 60-guest AmaMagdalena are new for AmaWaterways in 2025, so guests on this October 18, 2025 sailing will be among the first to take in the rich history and culture of this often-overlooked part of the world. Every day is an education of Latin American musical styles including cumbia and vallenato, and exciting performances at a colorful Carnaval in Barranquilla (AmaWaterways exclusive). Stops in Nueva Venecia, Santa Barbara de Ponto, Mompox, El Banco and Calamar offer tours of stilt houses, jazz street performances, exploration of Cienága Pijiño (known for its diverse bird life), and a tour of Getsemaní – a colorful neighborhood in Cartagena, known for its street art, bars, restaurants, and cafes. For more information, visit AmaWaterways.com.
Multicultural Travel News – News from AmaWaterways, Mexico, Croatia, Argentina, Norway and Jacksonville
News Briefs:
AmaWaterways Announced New 2024 Dates for ‘Soulful Epicurean Experience’ Cruises A Workcation in Mexico for Women to Who Want a Career Change Women’s Day Promotions in CroatiaWine Holiday from Argentina’s First Female Winemaker Tracing Norway’s Super Women Visit Jacksonville Becomes First Autism-Certified Destination Marketing Organization In Florida
Argentina’s pioneering female winemaker Susana Balbo opened her first hotel, SB Winemaker’s House & Spa Suites, less than a year ago but it’s been gaining worldwide acclaim ever since. After four decades dedicated to the wine industry and international recognitions, Balbo created the bespoke estate and luxury boutique hotel in Mendoza with her daughter, Ana Lovaglio Balbo. The hotel features a sense of place as well as the hostesses’ authentic wine roots in everything from design, décor, and setting to culinary experiences, art, wellness, and nature. It’s also about exclusivity. Guests feel as if they’re staying in a private estate, where Susana and Ana become hosts for those who want to experience their culture and wines. Seven spa suites feature fully integrated in-room spa features and services such as a steam room, sensations shower, massage table, and, in some, a dry sauna. La VidA Restaurant, a lounge bar, heated swimming pool, shop with local artisanal products, tasting room, and exclusive air safaris via private plane complete the SB Winemaker’s House & Spa Suites. For more information, visit https://www.susanabalbohotels.com/sb-winemakers-house-spa-suites-en/.
Wipe that outdated reputation from your mind. My recent vacation to Cartagena, Colombia introduced me to the beauty of this UNESCO declared World Heritage City and moves it to the top of my list of recommended destinations.
The country’s famous export? Think coffee. Safety concerns? Why, Disney Cruise Line “calls” there now. What surer hallmark of safety “stamp of approval” than Disney bringing its guests to this city? Cartagena is another in the line of cities transformed from “terrorism to tourism” as the then president Uribe declared in 2002. Continue reading →
Along with other first time Super Bowl advertisers, the first ever country to promote tourism was included among the half-time commercials: Ecuador. According to the Ministry of Tourism of Ecuador they advertised during the Super Bowl, the most watched one-day television event, “because it would put them on a global platform.” The spots are in 13 markets as part of their “All You Need Is Ecuador” campaign launched in early 2014, to promote Ecuador as a world-class destination to U.S. travelers, and as a place to do business among English-speaking audiences and the U.S. Hispanic population. Ecuador’s Ministry of Tourism says that the U.S. is the second largest source of tourists traveling to Ecuador, after Colombia. Featuring the song “All You Need Is Love” by The Beatles, the tourism campaign includes engagement with the Ecuadorian community in the U.S., partnering with prominent Ecuadorians who are influential among the U.S. Hispanic population to promote the beauty of the country and to promote Ecuadorian culture in the United States and outreach to U.S. Hispanic media to promote Ecuador and the achievements of Ecuadorians living in the U.S. According to the Ministry of Tourism, “these types of opportunities build national pride, which motivates fellow Ecuadorians to engage with their communities via social media or events.” The social media campaign includes hashtags #SB49 and #AllYouNeedIs, (#AllYouNeedIsEcuador on game day) and tweets from the Ambassador of Ecuador Nathalie Cely @NathalieCely
Multicultural Travel News 